VISUAL STRATEGY AND BRANDING
Ponko
Ponko
product
product
Ping Pong Ball
Ping Pong Ball
Year
Year
2025
2025
MENTOR
MENTOR
Karno Guhathakurta
Karno Guhathakurta
Ponko reimagines the ping pong ball as more than sports equipment—it's the unnoticed hero connecting paddle, table, and player. This project targets busy co-workers aged 18-45 who value quick breaks and social connection over intense competition. By centering the design around the ball's journey and its ability to bring people together during hectic schedules, Ponko transforms a simple object into a catalyst for engagement and casual recreation.
Ponko reimagines the ping pong ball as more than sports equipment—it's the unnoticed hero connecting paddle, table, and player. This project targets busy co-workers aged 18-45 who value quick breaks and social connection over intense competition. By centering the design around the ball's journey and its ability to bring people together during hectic schedules, Ponko transforms a simple object into a catalyst for engagement and casual recreation.
Like that friend who effortlessly gets everyone in the mood to play—sharp enough to keep things exciting, confident enough to command attention, but laid-back enough that fun always comes first. Two cats in quirky, mischievous poses grace the packaging, embodying the playful chaos where everything becomes a game. Effortless cool is just part of the vibe.
Like that friend who effortlessly gets everyone in the mood to play—sharp enough to keep things exciting, confident enough to command attention, but laid-back enough that fun always comes first. Two cats in quirky, mischievous poses grace the packaging, embodying the playful chaos where everything becomes a game. Effortless cool is just part of the vibe.
