ADVERTISING
Not Just A Swipe
Not Just A Swipe
product
product
Dating App
Dating App
Year
Year
2025
2025
MENTOR
MENTOR
vidyasagar saple
vidyasagar saple
Hinge needed to cut through the noise of a saturated dating-app market. This outdoor campaign spotlights what makes the platform genuinely connect-worthy—thoughtful prompts and voice notes that transform dating fatigue into meaningful moments where two strangers feel naturally in sync with each other.
Hinge needed to cut through the noise of a saturated dating-app market. This outdoor campaign spotlights what makes the platform genuinely connect-worthy—thoughtful prompts and voice notes that transform dating fatigue into meaningful moments where two strangers feel naturally in sync with each other.
A bold visual idea built on one simple truth—Hinge is where two answers align and two people connect. By pairing responses that mirror each other, the campaign visualizes the spark of recognition that turns strangers into something more.
A bold visual idea built on one simple truth—Hinge is where two answers align and two people connect. By pairing responses that mirror each other, the campaign visualizes the spark of recognition that turns strangers into something more.
